Case Study — 09
HBL turned PSL noise
into Fantune traffic.
Cricket meets culture. We merged real-time contextual triggers across video, display & CTV — placing HBL inside every moment where fans cheer, sing, and react.
- Client
- HBL — Habib Bank Limited
- Campaign
- PSL Fantune Activation
- Capabilities
- Contextual AI · CTV · Programmatic
- Year
- 2025
The full deck
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The numbers
Engineered outcomes, not vanity metrics.
HiveZ didn't buy us impressions — they bought us moments inside the match.
— Marketing Lead, HBL